Starting today, the new Apple TV 4K is available for pickup at select Apple stores around the world, with no pre-order required. Pricing starts at $129 for the 64GB model without Ethernet and Thread support, while the full-featured 128GB model costs $149.


The new Apple TV is also available to customers who visit Apple Stores who have stock, but we recommend arranging a pick up just in case.

To order a product with Apple Store pick-up, add the product to your bag on Apple.com or in the Apple Store app, proceed to checkout, select the “I’ll pick it up” option, enter your zip or zip code, choose an available Apple Store location, select the pickup date, And select a 15-minute check-in window. Payment is completed online, and a valid photo identification and order number may be required upon receipt.

Here is a summary of 10 changes with the new Apple TV:

  • A15 Bionic chip: The new Apple TV is equipped with the A15 Bionic chip for up to 50% faster performance than the previous model equipped with the A12 Bionic chip. Apple says this results in improved responsiveness and faster navigation. Apple adds that graphics performance is up to 30% faster for smoother gaming.
  • 4 GB RAM: The new Apple TV is equipped with 4GB of RAM, compared to 3GB on the previous model, to improve responsiveness.
  • 128 GB Storage Option: The new Apple TV comes with 128GB of storage, compared to a maximum of 64GB of storage for the previous model.
  • HDR10+ support: In addition to Dolby Vision, the new Apple TV supports HDR10+ content in supported apps.
  • Siri Remote with USB-C Port: The new Siri Remote is equipped with a USB-C port instead of Lightning for charging.
  • Thinner and lighter design: Apple says the increased power efficiency of the A15 Bionic chip allowed the new Apple TV’s internal fan to be removed, resulting in the device having a more compact design that’s 12% thinner and nearly 50% lighter than the previous model.
  • No more “TV” brands on top: The new Apple TV is no longer printed on the top of the device and instead has the Apple logo in the middle.
  • lower pricing: The new Apple TV starts at $129 with 64GB of storage, while the previous model starts at $179 with 32GB of storage. While you need to spend $149 for an Ethernet port, Thread support, and 128GB of storage, this is still cheaper than any of last year’s models.
  • There is no charging cable in the box: The new Apple TV ships without a charging cable in the Siri Remote case, except for Brazil. Apple sells a new USB-C woven cable separately for $19.
  • Packaging changes: The new Apple TV comes in A little more rectangular box It no longer has an outer plastic wrap.

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