In a new announcement, Samsung is overshadowing the lack of “innovation” on the iPhone while touting features like the 108-megapixel camera and 100 times “space zoom” available in its latest devices.

The ad, titled “Buckle Up,” targets existing iPhone users‌ and promotes the new Galaxy S22 Ultra, Z Flip 4 and features not available to iPhone customers‌. “Get ready for Apple’s latest launch,” the ad reads. “When you enter a world where heads are turning, nothing is going your way.” A world where “the highest resolution in a smartphone will be in someone else’s pocket. An epic moonshot that gets all the likes won’t be yours.” The 30-second ad concludes, “This innovation won’t soon be available on an iPhone near you.

The announcement comes just six days before Apple’s “Far Out” event, where the iPhone 14 and iPhone 14 Pro are expected to be announced. Apple is planning to get major new features in the Pro camera systems of its high-end devices, including an all-new 48-megapixel camera and 8K video recording capability. Besides the camera improvements, the ‌iPhone 14 Pro‌ is rumored to feature an always-on display and a new pill-shaped alternative.

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