Now that Elon Musk owns Twitter and it’s already getting started, it was revealed this week that his new owner is planning a new Twitter verification system that will cost $20 a month. The planned renewal of the verification system will replace the optional $4.99 corporate subscription that is implemented to unlock additional member features if desired.
Twitter’s new verification system
The news was published by Verge, which saw details of the new plan from “internal correspondence”. Which reveals that Twitter plans to charge $19.99 for a renewed Blue subscription.
“Under the current plan, verified users will have 90 days to sign up or lose their blue check mark. Staff working on the project were told on Sunday that they need to meet the November 7 deadline to launch the feature or else they will be fired.”
Elon Musk has wasted no time making changes to his new acquisition and has already made changes to the homepage that logged out Twitter users will see. The Verge explains more about some of the new changes that have already been implemented.
Less than 24 hours after completing the $44 billion acquisition of Twitter, Elon Musk decided to change his homepage. He demanded that registered users who visit Twitter.com be redirected to the Explore page displaying trending tweets and news stories, according to employees familiar with the matter. and who requested anonymity to speak without the company’s permission.
Before that, visiting the Twitter homepage while logged out only showed a registration form, which encouraged the creation of an account to view the tweets. Musk’s directive, implemented late Friday, required the participation of the VP to bypass a code freeze that was put in place to prevent rogue employees from making changes during the acquisition process.
Although Musk did not explain the reason for the change widely, the message was clear to the employees who noticed him: No more sacred cows. Within old Twitter, such a decision had been fought between teams for weeks. But this was the new Twitter. As a former executive told me, “This is definitely one way to show that you are in charge now.”
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