Apple CEO Tim Cook says the company is getting more careful about hiring as the world continues to deal with the ongoing economic slowdown.
Speaking with CBS News, Cook explained that Apple is “very deliberate” about its hiring plans, but that doesn’t mean that no recruitment at all. “We believe strongly in investing for the long term,” he said.
Speculate to accumulate
Cook was careful to make sure no one thought Apple would cut hiring entirely. He said Apple “doesn’t believe you can provide your way to prosperity.” We also said that Apple believes you have to “invest your way to make it happen,” suggesting that Apple will continue to spend money even as other companies cut hiring levels.
If there is one company that should be virtually immune to the current global situation, it is Apple. For example, a company is believed to have huge sums of money set aside for a rainy day.
Meta recently fired over 11,000 people in an effort to save money, while the Twitter fires are almost legendary at this point.
Cook also discussed Apple’s return to business after the COVID-19 lockdowns prevented people from visiting Apple Park. And while Apple requires people to at least spend time in the office, he says Apple Park is a “ghost town” on Fridays.
The CBS News interview aired in part Monday, with the rest to come. We’re told to expect the discussion to touch on some of Apple’s recent device releases, including the iPhone 14.
Apple’s best iPhone has been on sale for a couple of months now, with the iPhone 14 Pro and iPhone 14 Pro Max believed to be the two most popular models of the four-device lineup that includes the base iPhone 14 and the larger iPhone 14 Plus.