Apple is working on an updated Siri experience that moves away from the trigger phrase “Hey ‌Siri‌” that’s currently required to summon the hands-free digital voice assistant, BloombergMark Gorman reports.


In his recent Power On newsletter, Gurman says Apple is working on a way for Siri to understand phrases and commands without having to use the “Hey Siri” launch phrase but instead simply say “Siri.” Gorman says the change is expected to roll out sometime next year or in 2024.

The company is working on an initiative to drop “hello” into the playback phrase so that the user only needs to say “Siri” — along with a command. While this may seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and engineering work. the basic.

The complexity involves Siri’s ability to understand the single phrase “Siri” in different dialects and dialects. Having two words – “Hey Siri” – increases the likelihood that the system will pick up the signal correctly.

Gurman also reported today that Apple is further integrating Siri‌ into third-party services and apps to provide more context and assistance to users.

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