Apple’s efforts to build a competitor in Google Search have encountered a major hurdle



A new report says Apple’s rumored effort to build a search engine could one day rival Google, at least four years away from launch.

A report from The Information says the former Google engineers who were leading the effort at Apple are back on the mother ship, leaving the project’s future unclear.

Sources say the Google engineers who founded the artificial intelligence news company Lasterlike, which Apple bought in 2018, are working with Google again.

One of the co-founders, Srinivasan Venkatachary, was leading a team developing Spotlight and Siri Elements. The report says that he and the other co-founders have now left Apple.

Google is paying Apple up to $20 billion annually in order to be the default provider for iOS and iPadOS, but it’s not clear how long that will take given the antitrust audit currently flying in (via 9to5Mac).

So, you can see why Apple wants to break free and create its own search portal, but it’s easier said than done, says the report.

“Apple is still at least four years away from launching a potential Google search alternative, at the discretion of the person involved in the team. Doing so will undoubtedly require a significant increase in the team’s budget. Apple may also be able to strike a deal with Microsoft Bing similar to the one it struck Apple with Google, where Bing has a relatively small share of the search market.”

the information.

According to the report, Apple is still focused on creating “search capabilities that may compete directly with Google”, but at the same time may focus on internal search for Apple Music and the App Store.



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