Gambling ads on the App Store are disabled…for now.
Earlier this week, Apple rolled out more ads in the App Store. In addition to ads in the Today tab, advertisers can now place ads for their apps on other apps’ product pages. While this seemed more annoying than an actual problem at first, the situation quickly became worrisome when people started noticing the types of ads popping up.
One user discovered that when looking at a therapy app, they received an advertisement for a gambling app. There was another story where an ad on an app for kids recommended a video chat app for adults.
The reaction was fast and loud. Not only were people angry, they disappointed Apple not only for making more ads in the first place but especially for doing so in a way that could leave the door open for such inappropriate ads.
Apple is shutting it down…for now
Fortunately, the company seems to have listened to everyone’s complaints and is responding quickly. In a statement to MacRumors, the company said it has temporarily removed ads related to gambling and “some other categories” from product pages in the App Store:
“We have paused ads related to gambling and some other categories on our App Store product pages.”
That’s all the company said, and it didn’t expand into what the “few other categories” could be. Nor did he say what he plans to actually do about the situation to make sure that when he allows these classes to return, how he will ensure that ads appear in the right place.
Many have already argued that in a perfect world, Apple would not allow such advertising on its platform in the first place. However, as the company expands its advertising business, this is becoming less likely.